Representation

                                                               Representation

What is representation?
-Representation is how a person a place is portrayed thorough media.

One of the key points about  representation is the process of mediation

What is mediation?

-Mediation is when you keep on changing something by manipulating it, but at the same time keeping it realistic.



Task:

What, if anything, are the following people used as symbols of?

Nelson Mandela-Freedom, Justice, equality and Dignity           

Britney Spears-Singer

Madonna-Singer, Rebellious image 

David Beckham-Football Player,model, fashion icon


Key Words form the Representation

Reflective representation: is trying to make it as realistic as possible down to the last detail.
Intentional representation: is when the maker has a  definite point of view  they are making through a story or documentary.
Constructionist view: tries to look at a subject or person from many points of view rather than having and intentional stereotype or reflective view.
Stereotypes: categorizing people with specific characteristics rather than seeing them as individuals on the whole tends to be negative.
Hegemony:dominant or ruling class retain their power through representation in the media.
Pluralism: wide range of voices and opinions being heard-diversity.
Selection:is important because a specific story or photo is chosen and many are left out.

Representation is how person or place is portrayed through media, but also it is a mix of opinions and views  of other people.

How do you think the concept of representation relates to the music video?

Which types of representation do you think we see in the music videos?
-Stereotypes- limited or generalize characteristics (such as country and western singer in a cowboy hat).
-Hegemony- music videos could  represent dominant classes or ideas (such as presenting the singer as wealthy and powerful).
-Diversity- and pluralism- there could be a wide range of artists and music represented in a music video.
-Intentional representation- music videos always have an intention.
-Music videos can also be realistic and be reflective of reality.