Thursday, 21 September 2017

H.W Media Diary



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What is the Media?

                                                                      Types of Media                            
-Television
-Magazines
-Film
-Radio
-Advertising
-Pop music
-Newspapers
-The Internet


Favorite Media:                                                           Reason:

-Television programme:
-Film: Back to the Future
-Magazines:
-Radio programme:
-Advertisement:
-Pop songs:
-Newspapers: The Times
-Internet site: YouTube


What is Media Studies?

-Media Studies involves the close analysis of the images, sounds and text that we experience via the media. It is the study of individual media texts (such as films, TV, shows, magazines, websites) and
-Who made them (institution)
-How they were made (process)
-Why they were made (purpose)
-Who tey were made for (audience)
-What rules were followed when making them (conventions and genre)

















 H/W- keep the media diary for a week

Thursday, 14 September 2017

Semiotics

                     


Semiotics- signs and signifies in print media.
Connotations-The meaning behind the different camera angles and symbols.
Denotation(Describing a media subject)

Compare the two media products:
-What are the denotative elements?
-What are the connotative elements?
-What evidence is there that these products are seeking different audiences?

-The denotative elements of the images tell us that they are CD covers for two artists Adele and Kendrick Lamar and as we know these are two famous singers. Both CD covers have and image of the singer. In Adele's cover we have a big close up shot as in Kendrick cover we have a medium shot. Also the title of the of Kendrick's Lamar's album had faded font.


The connotative elements of the images from Adele are: cover has a dark background  which shows that the designer wants us to focus our attention on the artist and from the first look at the image to know  its a CD cover. The big close up shot on the artist might suggest her popularity and that she only needs a picture of herself and everyone will know it is her as she is famous for her music.The dark background may also show that the album of the singer will be mysterious and based on emotional songs as darkness suggest something mysterious and unhappy.Adele's CD cover has a fragile look and she is emerging from the dark which creates a feminine look. Adele's CD cover also uses direct address as the camera is placed on eye level with the audience which may suggest that Adele in a way is encouraging you to buy or listen to her album.
The connotative elements of the image from Kendrick Lamar are: cover uses Kendrick Lamar image which wants to show the audience that the album will be focusing on him. The faded font draws our attention which might mean that the artist had a rough life. The designer of the album cover uses dark background which may suggest that Kendrick's Lamar's album will be based on aggressive music and it will probably will be a rap as he is a well knows singer for his rap music. Kendrick Lamar dosent had his eye on the camera which creates a possible element of enigma as we don't know what he is thinking about and why he is not looking at the audience.

-These two products are seeking different audience because in Adele's albums cover she uses herself as a background this can infer that the music she has made in the album will be mostly for women as she is female. In contrast Kendrick's Lamar's album had a aggressive look and also has a title of 'Good kid in a mad City' this may suggest that his album will be based on rap music and will mostly seek male audience as mostly males like rap music.


Thursday, 7 September 2017

Introduction to Semiotics

                                             Media Language and film production 


-New Media is a Sign Language that we read more or less fluently, but we also often read media      language without working our meanings...
-We are surrounded by Media texts. On an average day you will probably see 300 adverts for instance and not even notice most of them.

-The reading of media texts such as a film or a film poster can be understood through SEMIOTICS.
SEMIOTICS-sign language-the reading of signs.

-We can devise the media language of a media text up into its Technical Codes
-Its Mise-en-scene
-And the representative codes of the actors/subjects

Iconic-signs that represent something
actors can also become icons in cinema

-Indexical-signs that can be linked to a certain meaning
E.g.(Lightening in a film could indicate a horror film or a thriller for instance or indicate danger
        -A river could indicate a journey
         A tower block could indicate a 'realist' drama in a film.)

Symbolic Signs
A flag can be a symbol in film: a symbol of freedom in Captain America
Or have a more ambiguous meaning as in Born on the Fourth of July
Audiences 'read' media language and makers create meaning for the audience through signs
-The signs can be signifies of genre.

Signifiers and the Signified

-The sinifier is the physical form of the sign... the signified is what it means...

The Camera Shot-Low angles shot-shoot someone from below and they can look powerful often used on posters.
we could say that this use of came angle Signifies power.

The camera Angles-shoot someone looking directly into the camera at eye level and they meet your eyeline- it looks like they are appealing to us directly.

Where the camera is placed is important to representation of gender and genre...(making the the character look young)

Camera and Lighting work together to make meaning:
-the camera shot, form beneath the use of lighting from above to create a halo around the actresses head is vital and soft 3-pint lighting creates a feminine look.

The lighting is crucial in a film Noir...
-Here Janet Jones is shown as turning into noir 'anti-heroine' by stealing the money from her boss. The lighting shows it is a thriller.

The costumes and sets of a musical are key to its genre.

Colour is an important sign that the audience 'reads'
-However the color could have more than one meaning...
-This means the sign is Polysemic=has many meanings:for instance how could we read this poster?
The use of color does not suggests a straight forward meaning.

The meaning of a sign can be anchored or 'fixed' with text or dialogue or a caption.

-There are several meanings suggested in this poster by the imagery, camera shots, the presentational codes of the character and the colours.
-but the story of the film still seems mysterious.
-Remember you want to create an Enigma for your audience with a film or poster or trailer so they have clues but cant fully predict what will happen.


Key Terms
Semiotics-The Audience reads signs
Connotations-The meaning behind the different camera angles and symbols.
Polysemic-a sign or image or color may have.
Anchorage-text and explanation is used to create meaning( name of the product)
Enigma -creating a puzzle or a mystery for the audience
Continuity Editing-
Digetic and non digetic sound-
Ellipsis-
Presentational Codes-
Indexical Images-
Signifiers and the signified-
Iconic Images-




Link to:
Word Document-Give us a Hand (Poster)

Tuesday, 5 September 2017

Key Concept

                                       

 


-Media Language
-Institutions(companies like Disney)
-Genres(Films:comedy)
-Representation(World represented through media)
-Audience( The people that are targeted)
-Ideology(Idea behind the film)
-Narrative(The way the story is told e.g. Using humor)
-Evaluation(Seeing what the audience enjoy by putting your feet in their shoes)
-Denotation(Describing a media subject)
-Connotation(Imagery: Guessing the meaning what will happen just from looking at the picture and what genre it is)

Language-Understanding the use of colors, designs, sound to create effect and meaning to the audience.
Analysis-Looking at:-Key words
                                       - Analysis texts
                                       -Understanding hidden meaning

Direct address- the character staring straight into the camera.

Institutions-key concepts is about people and companies responsible for creating and distributing the media texts.also to do with structures within media such as advertising.

Audiences-key concepts of Audience is about the effect of the media on people, it is also about the way texts are constructed to appeal to audiences and the idea of a Mass audience.

Representation- the key concept is about attitudes of people that are betrayed.


                                                              MEDIA KEY CONCEPTS


MEDIA LANGUAGE- (camera shots, sound effects, music, editing, color, lighting, font, graphics)

INSTITUTION- (media institutions such as c4, BBC, Warner Bros, The Times, News International).

GENRE- (category or type of media poster – this is defined by visual codes and narrative conventions. )

REPRESENTATION- Re-presenting of people and places - how those things are portrayed in media products.

AUDIENCE- the people we are aiming the media product to and the people who will watch, buy, consume etc the media products.

IDEOLOGY-  (The idea the deeper meaning behind  the media product or story for instance ‘Money doesn't buy you love')    

NARRATIVE- (The way the story is told every media product tells a story e.g.(Advert, Poster, Song)

EVALUATION  - Assesing and analyzing different media products. 



Link to:
Word Document- Back to the Future (Film Poster)

Making a Nordic Noir short scene

                                                           Planning Scene 1: A cloudy night sky. The dark silhouettes of the trees. A w...