Key Concept

                                       

 

-Media Language
-Institutions(companies like Disney)
-Genres(Films:comedy)
-Representation(World represented through media)
-Audience( The people that are targeted)
-Ideology(Idea behind the film)
-Narrative(The way the story is told e.g. Using humor)
-Evaluation(Seeing what the audience enjoy by putting your feet in their shoes)
-Denotation(Describing a media subject)
-Connotation(Imagery: Guessing the meaning what will happen just from looking at the picture and what genre it is)

Language-Understanding the use of colors, designs, sound to create effect and meaning to the audience.
Analysis-Looking at:-Key words
                                       - Analysis texts
                                       -Understanding hidden meaning

Direct address- the character staring straight into the camera.

Institutions-key concepts is about people and companies responsible for creating and distributing the media texts.also to do with structures within media such as advertising.

Audiences-key concepts of Audience is about the effect of the media on people, it is also about the way texts are constructed to appeal to audiences and the idea of a Mass audience.

Representation- the key concept is about attitudes of people that are betrayed.

                                                              MEDIA KEY CONCEPTS

MEDIA LANGUAGE- (camera shots, sound effects, music, editing, color, lighting, font, graphics)

INSTITUTION- (media institutions such as c4, BBC, Warner Bros, The Times, News International).

GENRE- (category or type of media poster – this is defined by visual codes and narrative conventions. )

REPRESENTATION- Re-presenting of people and places - how those things are portrayed in media products.

AUDIENCE- the people we are aiming the media product to and the people who will watch, buy, consume etc the media products.

IDEOLOGY-  (The idea the deeper meaning behind  the media product or story for instance ‘Money doesn't buy you love')    

NARRATIVE- (The way the story is told every media product tells a story e.g.(Advert, Poster, Song)

EVALUATION  - Assesing and analyzing different media products. 

Link to:
Word Document- Back to the Future (Film Poster)