Semiotics

                     


Semiotics- signs and signifies in print media.
Connotations-The meaning behind the different camera angles and symbols.
Denotation(Describing a media subject)

Compare the two media products:
-What are the denotative elements?
-What are the connotative elements?
-What evidence is there that these products are seeking different audiences?

-The denotative elements of the images tell us that they are CD covers for two artists Adele and Kendrick Lamar and as we know these are two famous singers. Both CD covers have and image of the singer. In Adele's cover we have a big close up shot as in Kendrick cover we have a medium shot. Also the title of the of Kendrick's Lamar's album had faded font.


The connotative elements of the images from Adele are: cover has a dark background  which shows that the designer wants us to focus our attention on the artist and from the first look at the image to know  its a CD cover. The big close up shot on the artist might suggest her popularity and that she only needs a picture of herself and everyone will know it is her as she is famous for her music.The dark background may also show that the album of the singer will be mysterious and based on emotional songs as darkness suggest something mysterious and unhappy.Adele's CD cover has a fragile look and she is emerging from the dark which creates a feminine look. Adele's CD cover also uses direct address as the camera is placed on eye level with the audience which may suggest that Adele in a way is encouraging you to buy or listen to her album.
The connotative elements of the image from Kendrick Lamar are: cover uses Kendrick Lamar image which wants to show the audience that the album will be focusing on him. The faded font draws our attention which might mean that the artist had a rough life. The designer of the album cover uses dark background which may suggest that Kendrick's Lamar's album will be based on aggressive music and it will probably will be a rap as he is a well knows singer for his rap music. Kendrick Lamar dosent had his eye on the camera which creates a possible element of enigma as we don't know what he is thinking about and why he is not looking at the audience.

-These two products are seeking different audience because in Adele's albums cover she uses herself as a background this can infer that the music she has made in the album will be mostly for women as she is female. In contrast Kendrick's Lamar's album had a aggressive look and also has a title of 'Good kid in a mad City' this may suggest that his album will be based on rap music and will mostly seek male audience as mostly males like rap music.